Monthly Archives: March 2012

Holstee Manifesto


Gorgeous images from a selection of projects inspired by literary classics. My favourite featured on brain pickings is a project entitled “Wake in Progress” by Paris based illustrator Stephen Crowe.

His works are inspired by James Joyce’s Finnegans Wake.

Ok, I was reading about the ‘big ideas’ from SXSW this year on and they listed the ‘Blog code of conduct’ as one of the top three. This lead me to the website

Now the main reason for this blog post was to flag up this great idea, but also to say how pretty the curatorscode site is.

On curator’s code they demonstrate the importance of acknowledging where you get your information and inspiration from. They also propose two symbols to be used as a ‘universal’ language when acknowledging the links to original information.

I tried to copy these symbols into this body of text, but alas it didn’t work. So you will have to check out the site yourself to see the symbols and to also see the PRETTYNESS! Ooooooooooohh!

I am really into Infographics at the moment. I am spending many evenings working on an array of Infographic CV’s, trying to decide on one to begin using in the ‘real world’.

This is the latest link of great infographic-inspiration for me to share.

Guerrilla Thinking Tumblr – Ban the word ‘digital’

When I saw the title of this blog article I got very excited.
But I was disappointed. It isn’t really about what I thought it would be. It seems to be more about the marrying of creative teams with digital teams within an organisation. So perhaps it is in that sense they are urging people to loose the labels to help with the integration process.
So that is fair enough, and that is obviously what the blogger intended to cover with that title. I however thought it was going to be a more general comment about how all agencies now seem to call themselves ‘digital agencies’.
It seems to me a bit of an unnecessary adjective. It may well have been necessary five years ago but I think the fact that agencies focus on digital channels is a-given in 2012.

Back to the content of the linked blog article above, and I do like the reference to the importance of story-telling ability. That bodes well for me, coming from a degree course with a strong emphasis on the importance of narrative. It is great to be reminded of this little secret weapon I possess and which I should make more of when discussing my skills and appropriateness for positions.
So jolly good then.

This post comes off the back of reading an article on Marketing Week, where Google says that retailers need to start improving customer’s ‘mobile-experience’ in stores to offer more and compete with online stores.

To me this idea seems a little far fetched at the moment, and I can see what they are suggesting, but can not realistically see this happening effectively for some time. The aspect I agree with is the need to emphasise and promote the value of ‘local’, which is something the real world store can boast over an online counter-part. Honing in on this crux could be vital in preserving the consumer’s relationship with local stores.

However the examples given to demonstrate how mobile-experience could be used in this article, don’t seem to relate to retail;

“One of our views is that regardless of what screen you’re on, if you’re watching a movie, you should be able to pause it on one device and pick it up on the next, wherever you are”
Carrington (Head of mobile for EMEA, Google)

This is all well and good, but I can not think of a scenario related to retail or shopping where this would be useful? The article talks about how Google are exploring options which let users link their desktop browsing with their mobile device, thus explaining how the above example would work.
I followed on from this article to watch a short video which introduces the “Chrome to Phone’ Android application from Google, designed to allow users to ‘push’ content onto their mobile. The video just left me thinking “yeah great idea, but can not see any practical applications for it at the moment’. In particular when related to retail.

Why would the ability to copy your home browsing activity onto your mobile make you more likely to shop in real-world shops rather than online?
Furthermore, if this is the example given, how will this lead to people engaging with said content whilst in the stores themselves? Will it be a two way street…where the user comes into the store with preloaded content from a previous browsing session, but also be able to ‘collect’ new content via their mobile from within the store itself?

Who knows!

Marketing Week Article: Google ‘retailers must improve in-store mobile experience to stay viable’

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