Cadbury chooses Google+…interesting…or should I say Pinteresting

So apparently Cadbury choose Google+ as it’s platform to launch Dairy Milk Bubbly.
An interesting decision and one I would love to know the real reasons behind. I am yet to hear any good things about Google+…from anyone…friends or generic internet population.

Conversely I have just read about how Pinterest is giving Google+ a jolly ol’kick in the googlies!
It is reported that interest in + has diminished with the rise of the pin board. I suppose it is yet another contender in the fierce social-media arena which highlights google+’s lack of original positioning.

I have recently been granted a Pinterest account (as you have to request one and join a waiting list!), but am yet to engage or even investigate frankly. Maybe I should do that now!

Or maybe screw that…I’m going back in time…to a Myspace time…a simpler time!

Via The Drum. http://www.thedrum.co.uk

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