I am soon to be completely immersed in the world of online furniture retail. Only a week in and can feel it happening already. With that in mind I have been reading about how email is still the most effective marketing communication method to drive brand purchases. It is out-gunning social-media with sale conversions, but ironically consumer’s don’t even realise!
Consumers perceive social-media as being more effective, for example with almost a third of survey respondents siting Twitter as most influential, specifically when reading a tweet from a company.
A clear example of how consumer perception is not always an accurate reflection of the truth. They don’t even realise they are buying, a form of mind-control email device if you will.