They don’t know they’re buying!

I am soon to be completely immersed in the world of online furniture retail. Only a week in and can feel it happening already. With that in mind I have been reading about how email is still the most effective marketing communication method to drive brand purchases. It is out-gunning social-media with sale conversions, but ironically consumer’s don’t even realise!

Consumers perceive social-media as being more effective, for example with almost a third of survey respondents siting Twitter as most influential, specifically when reading a tweet from a company.

A clear example of how consumer perception is not always an accurate reflection of the truth. They don’t even realise they are buying, a form of mind-control email device if you will.


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