EDF energy character; poo or flame?!

This has been a bit of an ongoing debate amongst my pals – whether ‘Zingy’ the EDF character is meant to in fact be a poo or perhaps more appropriately a flame???!!

I just learnt from reading this article online in Drum, that the fictional character is called Zingy and was created by the company Beatbots as a robotic mascot for the utilities firm.



…but back to the important issue…what is Zingy really meant to be? I guess it is open to interpretation, however I would like to add that it would be weird for the dog to be carrying a poo around – a flame of course, totally normal.


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