So an old pal of mine has launched a charity beer company. Thought it was a grand idea and wanted to share it.
The Two Fingers Brewing Co is the only beer brand which gives all of it’s profits to Prostate Cancer UK.
I contacted the guys to ask if they would offer a few words about how/why they launched the brand and began their adventures in brewing…
“As seven guys who work in marketing, launching Two Fingers Brewing Co. and creating Aurelio is our way of using our skills and love of craft beer to support a cause that‘s really close to home, because several of our colleagues have been affected by prostate cancer – and we’ve learned that the chances of us getting it are shockingly high. “
“The stats are that 1 in 8 British men, rising to 1 in 4 black British men, will be diagnosed with prostate cancer at some point so it’s pretty much certain that one of us, or someone we care about, will get it.”
“Prostate cancer kills as many men as breast cancer does women, but support and awareness for it is tiny in comparison. So we thought we should do something – and we were too lazy to run the marathon, so we launched a beer brand. “
“After all, since guys love beer so much, we figure it’s about time there was a beer that gave back – and drinking Aurelio makes joining the fight against the most common male cancer as easy and enjoyable as reaching for the bottle opener.”
All sounds great.
‘Aurelio’ their first product, pictured above, means Golden in Latin. All of their beers draw strong men’s names from different countries and cultures.
Go and buy a bottle from your local tesco! The first and only time I will advocate supermarket shopping.