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I recently did a post about an old friend who has just launched a charity beer…well…BrewDog have just released a ‘Protest Beer’ mocking Vladimir Putin’s anti-gay stance in Russia.

brewdog

‘Hello my name is Vladimir’ comes in a bottle decorated with five Warhol-style images of the Russian president wearing makeup and lipstick.

The brewers have made the double IPA with Limonik berries – which some Russians hunters believe enhance sexual performance in men!

The beer was launched on 4th Feb by the Scottish Brewery to support the LGBT community ahead of the Winter Olympics.

The beer is now available in all BrewDog bars and online at brewdog.com for £2.89, 50% of the profits are being donated to charities which help oppressed minorities.

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So an old pal of mine has launched a charity beer company. Thought it was a grand idea and wanted to share it.

Two Fingers Brewing3

The Two Fingers Brewing Co is the only beer brand which gives all of it’s profits to Prostate Cancer UK.

I contacted the guys to ask if they would offer a few words about how/why they launched the brand and began their adventures in brewing…

“As seven guys who work in marketing, launching Two Fingers Brewing Co. and creating Aurelio is our way of using our skills and love of craft beer to support a cause that‘s really close to home, because several of our colleagues have been affected by prostate cancer – and we’ve learned that the chances of us getting it are shockingly high. “

“The stats are that 1 in 8 British men, rising to 1 in 4 black British men, will be diagnosed with prostate cancer at some point so it’s pretty much certain that one of us, or someone we care about, will get it.”
 
“Prostate cancer kills as many men as breast cancer does women, but support and awareness for it is tiny in comparison.  So we thought we should do something – and we were too lazy to run the marathon, so we launched a beer brand. “

“After all, since guys love beer so much, we figure it’s about time there was a beer that gave back – and drinking Aurelio makes joining the fight against the most common male cancer as easy and enjoyable as reaching for the bottle opener.” 

Two Fingers Brewing2

All sounds great.

‘Aurelio’ their first product, pictured above, means Golden in Latin. All of their beers draw strong men’s names from different countries and cultures.

Go and buy a bottle from your local tesco! The first and only time I will advocate supermarket shopping.

http://twofingersbrewing.co/

 

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