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ideas

Sometimes simple ideas are the best.

I think it is the sentiment that is great here.

Admittedly this campaign is from summer 2013, but still brilliant.

milka-missing-piece

 

See more at Creative Guerrilla Marketing

 

 

Here you can view a book created 271 years before Pantone’s first colour guide in 1963. By an artist known only as A. Boogert and written in Dutch, this was a guide to mixing watercolours and is frankly pretty impressive.

Lovely inspiring little story.

 

a page from A. Boogert's book from 1692

a page from A. Boogert’s book from 1692

 

Example of extensive colour breakdown

Example of extensive colour breakdown

 

It is funny to think of the huge popularity of Pantone now and the sense of excitement a humble colour chart can bring. Little did A. Boogert know…

 

 

Via Colossal

A colleague just shared a BBC magazine article entitled Code masters: Meet Britain’s new digital artists.

Right up my street, so had a look at Katie Molga’s work. One day I will be clever enough to do something like this!

The ideas she explores in the works Entropy and THE… are really interesting.

More reading here.

 

 

 

I recently did a post about an old friend who has just launched a charity beer…well…BrewDog have just released a ‘Protest Beer’ mocking Vladimir Putin’s anti-gay stance in Russia.

brewdog

‘Hello my name is Vladimir’ comes in a bottle decorated with five Warhol-style images of the Russian president wearing makeup and lipstick.

The brewers have made the double IPA with Limonik berries – which some Russians hunters believe enhance sexual performance in men!

The beer was launched on 4th Feb by the Scottish Brewery to support the LGBT community ahead of the Winter Olympics.

The beer is now available in all BrewDog bars and online at brewdog.com for £2.89, 50% of the profits are being donated to charities which help oppressed minorities.

So an old pal of mine has launched a charity beer company. Thought it was a grand idea and wanted to share it.

Two Fingers Brewing3

The Two Fingers Brewing Co is the only beer brand which gives all of it’s profits to Prostate Cancer UK.

I contacted the guys to ask if they would offer a few words about how/why they launched the brand and began their adventures in brewing…

“As seven guys who work in marketing, launching Two Fingers Brewing Co. and creating Aurelio is our way of using our skills and love of craft beer to support a cause that‘s really close to home, because several of our colleagues have been affected by prostate cancer – and we’ve learned that the chances of us getting it are shockingly high. “

“The stats are that 1 in 8 British men, rising to 1 in 4 black British men, will be diagnosed with prostate cancer at some point so it’s pretty much certain that one of us, or someone we care about, will get it.”
 
“Prostate cancer kills as many men as breast cancer does women, but support and awareness for it is tiny in comparison.  So we thought we should do something – and we were too lazy to run the marathon, so we launched a beer brand. “

“After all, since guys love beer so much, we figure it’s about time there was a beer that gave back – and drinking Aurelio makes joining the fight against the most common male cancer as easy and enjoyable as reaching for the bottle opener.” 

Two Fingers Brewing2

All sounds great.

‘Aurelio’ their first product, pictured above, means Golden in Latin. All of their beers draw strong men’s names from different countries and cultures.

Go and buy a bottle from your local tesco! The first and only time I will advocate supermarket shopping.

http://twofingersbrewing.co/

 

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