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My initial reaction was, “Superb Idea!”

Then I watched it.

I don’t think it works for all of the paintings, but certainly for some it brings details and stories to life in your mind.

Italian artist Rino Stefano Tagliaferro has directed a short film in which he brings classic paintings from art history to life, using the 2.5D effect.

Take a look and see what you think…

This has been a bit of an ongoing debate amongst my pals – whether ‘Zingy’ the EDF character is meant to in fact be a poo or perhaps more appropriately a flame???!!

I just learnt from reading this article online in Drum, that the fictional character is called Zingy and was created by the company Beatbots as a robotic mascot for the utilities firm.

Zingy

Zingy

…but back to the important issue…what is Zingy really meant to be? I guess it is open to interpretation, however I would like to add that it would be weird for the dog to be carrying a poo around – a flame of course, totally normal.

Beautiful video installation from Iceland – stunning.

Of particular interest is how he managed to get the video to penetrate through several layers of membrane/fabric…

He used multiple layers of white net fabric which not only captures the light that is projected onto it, but also allows it to pass through.

The structure is made of scaffolding arranged to look like a pixelated cloud

“The scaffold, once liberated from its functions as an element in the construction industry, is treated as an object of art in itself. “

The visuals were projected at 24,000 lumens from two light sources.

It took a sizeable team to make this happen, so I shall continue to dream!

Full credits here.

 

Viral Video Marketing 101.

via Viral Video Marketing 101 from http://geralddhopson.wordpress.com

I was just reading today about the death of MTV at the hands of YouTube essentially. This is not only symptomatic of the music video but says a lot about the sheer volume of viewers plugged into YouTube. To be honest I think you would struggle to find someone (under the age of 70) who has never watched content from YouTube – and that certainly says a lot.

This just leaves me time to mention my new favourite print magazine Aesthetica – the source of the “YouTube killed the video star” article.

This is the golden question everyone wants to know the answer to! Especially in this over-saturated world of digital content, where everyone has something to say about pretty much everything. How do you get your idea to stick and to ultimately make it big?

Why do some ideas rise to the surface, whilst others seemingly blend into the mix?

I’ve read a lot of contradictory theories about how to win when it comes to marketing your idea, product or service. The common mistake people seem to make is to try and appeal to the masses. The problem with this is that your creative work can ultimately suffer as your unwittingly water-it-down or try to appropriate it in order to turn more heads. You may find yourself needing to dress it down or perhaps camouflage the real message, to soften the blow and make something more appealing.

The problem here is that you are trying to second guess the opinions of a mass market, and even with the best will in the world this is going to be tricky.

In this recent TED video presentation by the Marketing Guru Seth Godin; he seems to reiterate an approach which is making more and more sense. Although at first it seemed a bit contradictory to what your instinct tells you “sell to as many people as possible” as per the duff approach I explained above where you aim for EVERYONE!

He provides a lot of clarity on the issue. You essentially need to identify those who would be interested in your idea and focus on them, with the hope that they ten spread this on to others. You need to target the enthusiasts; these are the people who are passionate about something, enough to tell others about it. The concept being that if you can get them enthused and interested in your remarkable idea, they are the people likely to spread it to others. It is their expressed interest and passion in your concept that naturally encourages the idea to be passed along and grow organically.

IN a nut shell, we used to think you should target those in the middle, but what we should be doing is targeting those on the fringes…simple right?!!!

Watch the video: http://www.ted.com/talks/seth_godin_on_sliced_bread.html

 

 

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