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I’ve been doing some research into the trends for 2013 – just to keep abreast of what the industry is saying, and found a couple of points I felt were worth a mention.

The following are noted by Spectrecom in their article on trends for 2013;

‘Under the hood’ dynamics

Agencies and marketers need to have a good understanding of the technology underpinning a video, never more so than now as it becomes more complicated to embed media, as the ecosystem of digital continues to evolve. The more flexible your video is in the way it’s constructed, the better it can be adapted to different platforms. It sounds like common sense, but it’s easy to skirt around the nitty-gritty when making a video and simply format it for one platform. We could all do with paying more attention to the ‘underbelly’ allowing us more flexibility with the content we produce.

The Convergence of offline and online media

Quite simply this is something else that needs to be at the forefront of our minds when we begin a campaign. Spectrecom put it very succinctly “Customers no longer have offline or online experiences; they simply have a brand experience.” You need to be relevent to your customer across different contexts and take a converging approach to projects.

These are just a couple of over-arching philosophies worth taking forward in 2013.

 

Original article from Spectrecom

 

 

 

β€œIt is in fact the discovery and creation of problems rather than any superior knowledge, technical skill, or craftsmanship that often sets the creative person apart.”

I’ve heard people say generically before, that life is all about selling; whether it be yourself or a service or a point of view. This article in BrainPickings provides a nice insight into the way we sell our ideas and also helps to distinguish what sets apart those really creative individuals.

The crux of the argument being that the really creative folk seek to create problems, rather than to solve them. This seems almost contradictory, but then if I think about it in terms of noticing or conceiving a problem where others may not see it, then it does make sense – in a strange abstract way!

This is a bold quote from the author of To sell is human: the surprising truth about moving others, Dan Pink

“The more compelling view of the nature of problems has enormous implications for the new world of selling. Today, both sales and non-sales selling depend more on the creative, heuristic, problem-finding skills of artists than on the reductive, algorithmic, problem-solving skills of technicians.”

I think deep down we all like to think of ourselves as problem-finders, but to honest I think aspiring to be a good problem-solver is of equal value.

http://www.brainpickings.org/index.php/2013/02/01/dan-pink-to-sell-is-human/

This looks good!
New Social mapping from google, which can be integrated into your analytics to help you build a great social game plan. Win, win.

…seems like I am not the only one!

Don’t you just hate the rigitity of the office environment? No?…maybe it’s just me πŸ™‚

Destroy desk culture

Interesting short article from Computer Arts

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